N U C A O – S M A R T S N A C K
BRAND IDENTITY, CORPORATE DESIGN
& MEDIA CAMPAIGNS
nucao, a nutritious cacao bar, is the award-winning first product of the start-up Nutritious Solutions GmbH from Dresden. It consists mainly of raw cacao and hemp seeds. Combined with almonds, coconut blossom nectar, acerola and other natural, organic ingredients, it contains high levels of protein, omega-3 fatty acids, antioxidants, magnesium, iron and potassium. nucao is a healthy snack with a crunchy chocolaty taste and sustainable packaging.
What started solely with the creation of the logo and packaging, ultimately led to creating a whole universe and visual identity for the brand. I was in charge for the art direction of their crowdfunding video and campaign, several photo shootings and campaigns for print, digital and social media as well as their trade-fair appearance. At the moment I‘m creating an educational, interactive website around the product.